Maison Margiela's New Fragrance Mutiny Is Made for the Non-Conformists
Willow Smith, Princess Nokia, Hanne Gaby Odiele and more are the boundary-pushing mutinists in the campaign.
Inspired by its rebellious spirit of deconstruction and subversion, Maison Margiela has launched the new fragrance Mutiny with a multi-media campaign. As the first-ever perfume developed by designer John Galliano at the brand, Mutiny encapsulates the idea of breaking free from the archaic concepts of identity, and presents the outlook of a new self-expression. Not only is the fragrance a symbol of courage in showing the world the unfiltered version of yourself. Mutiny also represents diversity and abandons preordained classifications.
To celebrate the launch of its new perfume, Maison Margiela has tapped six individuals who embody the values of Mutiny to star in the Fabien Baron-shot campaign films. Active in the realms of fashion and music, each of the mutinists personifies the sense of diversity and individuality that Mutiny evokes: Willow Smith, Princess Nokia, model Molly Blair, Hanne Gaby Odiele, Sasha Lane and transgender model Teddy Quinlivan.
Odiele, who revealed in 2017 that she’s born intersex, has been following her instinct to live as female and serves as a role model for individuals like herself. The 29-year-old model opens up about her personal story,
“Gender in general in something that I think is bullshit. It’s something that’s made up to put people in a box. It doesn’t make any sense. I was born intersex. Intersex means that you’re born with sex characteristics that don’t really define the definition of female or male. A lot of people live with it alone and in secrecy and feel very ashamed. You can be whatever the fuck you want. You can be whoever you want, whatever you want, you can dress however you want, you can become whatever you want. What is glamorous about fitting in?”
Staying true to the concept of the perfume, Mutiny is designed with a unique bottle created through the process of décortiqué, Maison Margiela’s term for deconstructing objects to expose their essential frame. Complementing the archetypical perfume bottle is a gilded bottle top stripped to its structural frame forming a crowning view of the cap inside. The same technique is used for developing the scent — tuberose, which is traditionally linked with femininity, is reduced to its powerful core, flower leather. Sensual and complex, Mutiny epitomizes a multi-faceted femininity that shatters gender norms.
Mutiny is available for $165 USD exclusively at Barneys in-store and online.