Daily Paper's FW18 Lookbook Is All About the Bright and the Bold
“Be unapologetically yourself and never afraid to be you.”
Clothing label Daily Paper has just released its Fall/Winter 2018 collection, following the theme “Unite.” Following Daily Paper’s ethos, the collection champions individualism and aims to encourage teens and young adults to express themselves and be proud of their own identities.
Lensed by Simon Cecere, the editorial is all about being “unapologetically yourself.” Tapping some of London’s most influential youth as well as international muses, the brand pushes the boundaries of “family” and sees past the conventional. “Family is no longer defined by blood relation, family is fluid and informed by the different paths we choose to take,” said the label about the direction. In partnership with FGUK Magazine, the range aims to “not just celebrating minorities but also to educate.”
Take a look at the bright editorial in the gallery above, and head over to Daily Paper’s website to shop the vibrant puffer jackets, sporty tracksuits and more.