It’s been just over two years since HYPEBAE first launched. At the time, we simply introduced ourselves as the female editorial division from HYPEBEAST. However, the platform has evolved to encompass much more as the site continues to move forward and grow. Beyond the definitions of streetwear, fashion, entertainment, et cetera, the HYPEBAE team has had the privilege of exploring what it means to be a female in today’s generation – a concept that is at once simple and complex. From highlighting leading innovators within today’s diverse array of fields, to providing a unique interpretation of contemporary trends through fashion editorials and op-ed pieces, our team is consistently pushing boundaries of how a digital platform can serve its readers.
For the next step in our journey, we are highlighting a category that has been the focus of much passion and exploration by our team of editors: beauty. As an organic extension of our current platform, HYPEBAE Beauty is a natural evolution of the content that drives our site forward. Our latest endeavor is a social media platform in which beauty lovers can find honest, uncensored content focused on highlighting today’s extensive selection of makeup and skincare products. Drawing from HYPEBAE’s commitment to impactful, editorially driven material, HYPEBAE Beauty showcases original content curated by a team of editors dedicated to transparency and honesty. Alongside engaging imagery, reviews and investigatory pieces, our platform is a go-to source for unfiltered beauty news.
You can explore more beauty content now at @hypebaebeauty.