Ella Bright Is Rare Beauty's First-Ever Ambassador
The ‘Off Campus’ star fronts the brand’s “Made You Blush” campaign.
Rare Beauty has just named Ella Bright, star of Off Campus, as its first-ever brand ambassador. In the newly-appointed role, the actor fronts the brand’s “Made You Blush” campaign, built around Rare Beauty’s cult-favorite Soft Pinch Liquid Blush and its undeniable pigment.
“I’m so excited to announce my partnership with Rare Beauty as the new face of the ‘Made You Blush’ campaign,” Bright says in a press release. “I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine. I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
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The brand says Ella’s fandom, which predates the partnership itself, is the main draw behind the pairing, giving the campaign a sense of built-in authenticity rather than a standard endorsement deal. The Soft Pinch Liquid Blush in particular is one of Rare Beauty’s most popular products, known for its staying-power and buildable formula. “Everyone wants to make Ella blush, but she doesn’t need a prince, just a pinch of pigment,” Rare Beauty says.
In other news, Gracie Abrams is the face of Chanel’s “Coco Mademoiselle” perfume.
