Fashion

Activewear Brand Alala Teams up with DJ May Kwok for a Sporty Collection

Inspired by New York.

By
1,742 Hypes

Activewear Brand Alala Teams up with DJ May Kwok for a Sporty Collection

Inspired by New York.

New York-based DJ May Kwok has joined forces with activewear brand Alala to create a collection of workout gear, titled the “May All Day” collection. Channelling the powerful attitude and energy of New York City as well as women, the pieces follow a cobalt blue and black color palette, reflecting a true downtown aesthetic.

Speaking on how the collaboration came together, Kwok said, ”I was leading the life of a New York City DJ and after long nights out, I decided it was time to focus on my well-being and got really into the fitness space. I became avid follower of Alala at that time and I thought – how cool would it be to collaborate with a fitness brand – at which point I basically slid into Alala‘s DM’s.” Denise Lee, Founder and CEO of the brand stated, “When May reached out to us we were super excited because we’d actually been following her for quite some time. Being that Alala is New York based and May is a born and bred New Yorker and embodies the Alala woman who is pursuing her passions all day, we felt it was a natural fit for us.” 

Peep the collection in the gallery above, and shop the pieces over at Alala.

Read Full Article

What to Read Next

Diamond Supply Co. x PUMA Drop a Suede Classic in a Dreamy Lavender Hue
Footwear

Diamond Supply Co. x PUMA Drop a Suede Classic in a Dreamy Lavender Hue

Featuring crocodile-embossed detailing.
1,314 Hypes

Is Kim Kardashian Teasing a New YEEZY Jewelry Collection?
Fashion

Is Kim Kardashian Teasing a New YEEZY Jewelry Collection?

She’s also rocking an upcoming KKW Beauty lipstick.
1,818 Hypes

An Official Look at the YEEZY 500 "Blush"
Footwear

An Official Look at the YEEZY 500 "Blush"

ALERT: Arriving this week.
1,379 Hypes



Karlie Kloss Poses in adidas Athletics x Reigning Champ's New Apparel
Fashion

Karlie Kloss Poses in adidas Athletics x Reigning Champ's New Apparel

Get ready for Spring/Summer 2018.
1,409 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.