ALO and JISOO Reunite for the Brand's Newest Campaign
Launching the activewear label’s Fall collection in Seoul.
K-pop icon JISOO is once again partnering with ALO, proving that effortless style and mindful living go hand in hand. Returning as the global ambassador for the brand’s Fall campaign, the superstar is showing us how she stays grounded, glowing and balanced through life in the fast lane.
Shot in Seoul by renowned photographer Hong Jang Hyun, the campaign captures JISOO finding her inner peace through daily pilates, intentional movement and quiet moments of mental reset. Bridging the gap between performance and recovery, JISOO reminds us that looking after your body and mind is the ultimate act of self-love.
“Moving my body helps me feel more balanced and gives me a chance to mentally reset, especially when things get busy,” JISOO shared in a press release. “Those small moments to clear my mind and recharge are what let me show up fully for everything else.”
Naturally, the wardrobe for her cozy-chic routine is just as dreamy as the message. Spotlighting ALO’s Fall collection, JISOO shines in the new colorway “Pink Marshmallow.” The campaign sees her rocking must-have studio-to-street essentials, including the buttery-soft Alosoft Center Stage Bra, the Accolade Full Zip Hoodie and the cozy Sherpa Edge Bomber. She also debuts the all-new ALO Softsculpt Desire Tennis Dress in Pink Marshmallow, blending active performance with playful street style.
The ALO Fall campaign is officially live, and you can shop JISOO’s signature looks now on the ALO website and select retailers.
In other news, Quen Blackwell signed a year-long deal with Nike.
