Get an Exclusive Behind-The-Scenes Look at Sophia Webster x PUMA's Newest Campaign
So much glitter.
Last year, British footwear and accessories designer Sophia Webster launched her first collaboration with PUMA on a vibrant, dance-inspired collection of sneakers and apparel. Now, the LFW regular is back with a second collection and in true Sophia Webster style, it’s just as quirky and playful as its predecessor.
This time, the theme is a fantastical “Princess PUMA” glitter party and the entire collection fully evokes that bright and effervescent feel. Practical pieces like T-shirts, tights, jackets and bodysuits are update in electric hues, with fruity and feather-print ombré patterns and glitter appearing throughout. Adding an offbeat touch is an adorable tutu-esque skirt, which is given a contemporary – and wearable – twist through the sporty, PUMA branded waistband.
When it comes to footwear, this offering is as magical as ever. The Basket sneakers arrive in metallic ultra violet with a bright pink Formstripe and patterned midsole and in a black upper finished with iridescent glitter and a translucent pink sole. The classic Suede sneaker drops in pastel pink with silver glitter sprinkled throughout and a pale blue version with hot pink accents, a silver Formstripe and speckled sole. The Basket Platform isn’t left out either, it sees a release in metallic electric blue and features oversized eyelets, a textured, holographic Formstripe and glittery sole.
There’s even an all-new update on the recently released, Muse Echo, which features PUMA x Sophia Webster’s signature cage detailing and we’re promised some Leadcat slip-ons will make an appearance too.
HYPEBAE headed to LA to get a behind the scenes glimpse at the campaign for “Princess PUMA” – check our our exclusive sun-soaked images above while you await the first drop of the PUMA x Sophia Webster SS18 collection on March 17.
