Fashion 

Get an Exclusive Behind-The-Scenes Look at Sophia Webster x PUMA's Newest Campaign

So much glitter.

By
5,545 Hypes

Get an Exclusive Behind-The-Scenes Look at Sophia Webster x PUMA's Newest Campaign

So much glitter.

Last year, British footwear and accessories designer Sophia Webster launched her first collaboration with PUMA on a vibrant, dance-inspired collection of sneakers and apparel. Now, the LFW regular is back with a second collection and in true Sophia Webster style, it’s just as quirky and playful as its predecessor.

This time, the theme is a fantastical “Princess PUMA” glitter party and the entire collection fully evokes that bright and effervescent feel. Practical pieces like T-shirts, tights, jackets and bodysuits are update in electric hues, with fruity and feather-print ombré patterns and glitter appearing throughout. Adding an offbeat touch is an adorable tutu-esque skirt, which is given a contemporary – and wearable – twist through the sporty, PUMA branded waistband.

When it comes to footwear, this offering is as magical as ever. The Basket sneakers arrive in metallic ultra violet with a bright pink Formstripe and patterned midsole and in a black upper finished with iridescent glitter and a translucent pink sole. The classic Suede sneaker drops in pastel pink with silver glitter sprinkled throughout and a pale blue version with hot pink accents, a silver Formstripe and speckled sole. The Basket Platform isn’t left out either, it sees a release in metallic electric blue and features oversized eyelets, a textured, holographic Formstripe and glittery sole.

There’s even an all-new update on the recently released, Muse Echo, which features PUMA x Sophia Webster’s signature cage detailing and we’re promised some Leadcat slip-ons will make an appearance too.

HYPEBAE headed to LA to get a behind the scenes glimpse at the campaign for “Princess PUMA” – check our our exclusive sun-soaked images above while you await the first drop of the  PUMA x Sophia Webster SS18 collection on March 17. 

Read Full Article
Share this article

What to Read Next

Balenciaga Drops a Luxe, Political-Inspired Everyday Leather Bag
Fashion

Balenciaga Drops a Luxe, Political-Inspired Everyday Leather Bag

Perfect to carry from season to season.
1,462 Hypes

Nike Unlaced Is the New Go-To Destination for Sneaker-Obsessed Women
Footwear

Nike Unlaced Is the New Go-To Destination for Sneaker-Obsessed Women

The force really is female.
12,444 Hypes

You Need Champion's Black Logo Slides in Your Life
Footwear

You Need Champion's Black Logo Slides in Your Life

Comfort at its finest.
2,518 Hypes

Gucci's New Drawstring Backpack Is Redder Than a Rose
Fashion

Gucci's New Drawstring Backpack Is Redder Than a Rose

A spring essential.
1,320 Hypes



More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.