Glossier Is Finally Opening a Permanent Retail Store in Los Angeles

The beauty brand hits the West Coast.

Beauty
1,335 Hypes

Following its e-commerce launch in Canada and the UK last year, WWD has confirmed that cult beauty label Glossier is set to open a permanent retail store in Los Angeles. Whilst this isn’t the first time Emily Weiss has taken her brand to the West Coast – just recently, they held a pop-up within Rhea’s Cafe in San Francisco – it does mark Glossier’s first permanent residence in California and in fact, only the second permanent store yet following the NYC flagship.

In a statement to WWD, Weiss discussed the decision to set up shop in LA and the success of the San Francisco pop-up. The new space itself is rumored to open sometime in May of this year in a prime location – the renowned shopping mecca that is Melrose Avenue.

Of course, a large part of Glossier’s millennial appeal lies in the brand’s simple yet consistent branding that’s curated perfectly for Instagram feeds. The initial store in Manhattan is the perfect IRL representation of the company’s values and we can only imagine that the LA outpost will be just as photogenic. As Weiss revealed to WWD, the interior will be inspired by the idea of driving through the California desert and will even have a dedicated “Glossier Canyon” specifically designed to be the perfect backdrop for selfies.

You can read the full news over on WWD, and stay tuned for further updates on the new store. Don’t forget to check out Glossier’s new Lidstar products, too.

Read Full Article
Source
The Cut

What to Read Next

Off-White™ Goes Floral Again for an All-New Shoulder Bag
Fashion

Off-White™ Goes Floral Again for an All-New Shoulder Bag

This time around with a hallmark black and yellow industrial strap.
989 Hypes

Your First Look at Nike's Smartphone-Enabled Air Force 1 NikeConnect
Footwear

Your First Look at Nike's Smartphone-Enabled Air Force 1 NikeConnect

A shoe that communicates with your phone.
2,011 Hypes

T by Alexander Wang Has Dropped Its Spring 2018 Releases
Fashion

T by Alexander Wang Has Dropped Its Spring 2018 Releases

Peep all of the casual chic pieces.
773 Hypes


JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella
Fashion

JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella

Showcasing his unique tattoo artistry.
992 Hypes


More ▾