Fashion

JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella

Showcasing his unique tattoo artistry.

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2,919 Hypes

JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella

Showcasing his unique tattoo artistry.

Tattoo artist JonBoy has tattooed the likes of Kylie Jenner, Travis Scott, Hailey Baldwin, Zayn and many, many more, and has become famous for his unique aesthetic and his love for everything Gucci. The artist dove into the fashion world last year, collaborating with GRLFRND on a denim line, and now he’s back with his own capsule collection just in time for festival season.

Consisting of seven products, JonBoy’s Desert Capsule features festival-inspired garments like cross-body bags, face masks, clean long-sleeves and leggings, and features desert-themed elements throughout. Ranging from old English typography to Tribal motifs, the designs are inspired from the artist’s own tattoo practice. Working with Frenzy to launch the limited capsule, the tattoo artist said, “As a creative entrepreneur, I knew I needed a strong partner that could make connecting my brand to my community easy. While working with Frenzy, I’ve been able to focus on the creative process put into my capsule, while having the confidence that I could customize the time, place, and community feeling of my exclusive sales.”

The gender-neutral capsule collection will be available on April 13, exclusively on Frenzy. Take a look at the collection in the lookbook above, modelled by Amalie Gassman.

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