/Nyden is ignoring traditional fashion calendars and operating like a creative platform — producing a constant stream of limited-edition products rather than releasing full collections of clothing in seasonal batches. Having spent the past few days teasing cryptic imagery on its Instagram account, the first product images have emerged.
Several minimal black T-shirts, some unbranded, some with subtle imagery have been unveiled. One references the /Nyden pre-launch itself while the another references the graffiti motif established in early teaser films hinting at what’s sure to be a disruptive approach to product design.
Scroll through the gallery above to get a better look and head over to the /Nyden site to find out more about what’s in store. The brand are also inviting interested parties to upload images of their style with the #iamnyden tag to get on /Nyden’s radar and potentially work with leading creatives to create new collections.