Beauty

BECCA Introduces an All-New Natural Beauty Line: Skin Love

Including the brand’s first-ever serum.

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Although known for its undeniable ability to make your skin glow for days, BECCA now makes an unexpected foray beyond makeup and has introduced its first-ever natural beauty line dubbed, Skin Love. Announced via Instagram today, the brand announces that the new collection is “made with a proprietary blend of natural ingredients and actives that help hydrate, nourish and brighten the skin instantly and over time.”

The forthcoming range includes the brand’s first-ever serum: the Skin Love Glow Elixir. Promising to provide both immediate and long-term benefits, this product is expected to become a must-have addition to any skincare regimen. Also included in the launch is a Weightless Blur Foundation (in 24 shades) and a Glow Glaze Stick, which is a highlighting product sure to add a dewy, luminescence to your complexion.

Beauty news account @trendmood1 also quickly reported on the new collection’s launch, providing additional information on the highly anticipated serum ($48 USD):

“A lightweight #primer serum infused with BECCA’s Glow Nectar Brightening Hydra Complex a proprietary blend of natural ingredients that help brighten, hydrate, and soothe the skin. [Its] radiance-boosting formula is enriched with brightening molasses; a soothing blend of honey, algae, and peony extract; and moisture magnets like sodium hyaluronate and licorice. An antioxidant smoothie of blueberry extract, cranberry extract, resveratrol, and vitamin E.”

The BECCA Skin Love collection is slated to drop on August 3 at BECCACosmetics.com, as well as at Sephora, Ulta Beauty and Nordstrom. You can read more information on the launch below.

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