'Vogue' and Jordan Brand Team up on First Collaborative Sneaker Collection
Vogue editor-in-chief Anna Wintour is linking up with Jordan Brand for a collaborative footwear capsule. The collection features two Air Jordan 1 Zip and two Air Jordan 3 SE designs. The “AWOK” detail which finds its way on every pair stands for “Anna Wintour Okay.”
The AJ1 Zip AWOK appears in “University Red” and “Sail.” Detailing on both includes an ultra-soft upper accentuated by a bold metallic zipper and clean embellishments. Additionally, we also see a Swoosh, an “Edited by Vogue” Nike Air tag and the AWOK signature on the sole and tongue.
Next in the lineup is the AJ3 SE AWOK, which comes in black and red colorways. These two designs were constructed with tweed as the main upper material alongside the AWOK motif. Lastly, the aforementioned sneakers come in a premium box with two suede dust bags and an “Edited by Vogue” keychain.
The Air Jordan 1 Zip AWOK will be available on July 21 at KITH, Hirshleifers, Nordstrom x Nike and North America Jumpman Doors and on the Nike SNKRS app on July 23 in North America. The Air Jordan 3 AWOK will launch on September 7.
Take a look at an exclusive Vogue video below.
2080 Northern Blvd
Manhasset, NY 11030
North America Jumpman Doors Toronto
306 Yonge Street
Toronto, ON M5B 1R4
North America Jumpman Doors Chicago
32 South State Street
Chicago, IL 60603
The ultimate fashion sneaker: Air Jordans, inspired by Anna Wintour. Every Vogue editor remembers their first AWOK, the little acronym (short for Anna Wintour Okay) scrawled on each print page by our inimitable editor in chief. It is the ultimate sign of approval in this office and the wider fashion world. Now, it is being applied to a delightful new venture with @jumpman23: a limited-edition capsule of Air Jordans as edited by Vogue and inspired by the woman in charge. For the collaboration, Jordan Brand has reimagined two versions of its iconic sneaker. Tap the link in our bio to see both.