Aesop's New Williamsburg Store Is Equal Parts Minimal and Industrial
Inspired by its neighborhood.
Aesop is an experience. One made more personal with a stop at its stores – its design, a minimal masterpiece, only barely second, to the products that line the shelves.
The Williamsburg store is the second to grace Brooklyn, and like other outposts, the design is a symbiosis with its environment – here being the East River that divides the two urban boroughs. The repurposed space is given a new lease translated into natural light bordering commanding timber columns and beams. Sinks signature to each Aesop store lay to the side, a quiet yet commanding presence beckoning you to a consultation. I obliged ushered into the lull that was the Parsley Seed Cleansing Oil, In Two Minds Facial Hydrator and Rejuvenate Intensive Body Balm. Products I have bypassed in the years I have known the brand, but remedied with one quick consultation.
Check out the Williamsburg store at the address below. For those new to the Aesop experience, don’t hesitate to inquire about a consultation – it’s available to all.
85 N 3rd Street
Brooklyn, New York 11249