Back in May, Jonathan Anderson of his namesake fashion brand announced the winners of the global photography competition, “Your Picture/Our Future.” The three winners of the competition were granted an opportunity to shoot the label’s Fall/Winter 2018 campaign. Julie Greve, Simons Finnerty and Yelena Beletskaya shot and spearheaded their own images. The photographers each held tight to an innate eye for aesthetics and were able to stay true to their unique perspectives.
The young creatives worked alongside Anderson, Benjamin Bruno, a JW Anderson creative consultant and M/M Paris. They were given clothing from the FW18 womenswear and menswear collections, and given creative freedom. What came into effect, was Greve’s bold shots highlighting young women and Finnerty’s eccentric, expertly styled, self-portraits. Beletskaya captured the essence of femininity and manhood with the use of a smoke-bombed background.
Take a look at the JW Anderson FW18 campaign in the gallery above.