Known for its accessible makeup products, ColourPop‘s parent company Seed Beauty has recently revealed that it’ll be launching a new skincare brand. Named Fourth Ray Beauty, the upcoming beauty line will feature a range of effective yet affordable items that could help skincare enthusiasts achieve “healthy, balanced skin,” all while making sure that its production is safe for the environment.
Every single product from Fourth Ray Beauty will be made in the U.S. and are 100-percent cruelty-free, vegan, as well as free from gluten, parabens, phthalates and synthetic fragrances. Inspired by wellness for both the body and the mind, the brand will be introducing products including the AM to the PM Gel Cleanser ($12 USD), a gentle daily wash, the BFD Cleansing Oil ($14 USD), an instant makeup remover, and the Keep Clear Clarifying Tonic ($10 USD), a balancing and non-drying toner. Also making their way to your top shelf are a bunch of skincare accessories and tools, including pink, silky scrunchies, cat-ear headbands, cleansing cloths and even a rose quartz facial roller. Scroll through below to preview the forthcoming releases.
Fourth Ray Beauty is slated to launch officially on August 23, Thursday, at its online store.