Nike's New Sport Pack Is All About Energy, Emotion and Self-Expression
Featuring Sloane Stephens, Mabel, UGLYWORLDWIDE and more.
Following rumours that Nike may be working with Virgil Abloh on a rainbow-soled Blazer, the sports giant has just unveiled its new apparel collection – the Nike Sport Pack.
The retro-inspired collection fuses heritage graphics with contemporary silhouettes and bold design details, resulting in a collection that’s both sporty and stylish. There are plenty of mix-and-match separates like track pants, T-shirts, sweatshirts, jackets, dresses and more, allowing you to effortlessly rotate your look and express your personality. Discussing the Nike Sport Pack senior design director, Ricky Hendry, stated:
“Nike Sport Pack is an entirely new collection that draws from the energy and emotion of sport, while providing a bold new expression for Nike. We are referencing our own history and heritage in a way that’s uniquely Nike. It goes back to that idea of a cut-and-paste sensibility — taking things from different eras or different reference points and putting them together.”
Take a look at the campaign imagery, which stars Sloane Stephens, UGLYWORLDWIDE, Mabel and Odell Beckham Jr. amongst others. You can shop items from the collection now at Nike.com and Nike Kickslounge stores.
Nike Kickslounge Kowloon
Shop 3237, Level 3,
Gateway Arcade
Nike Kickslounge Causeway Bay
Shop 405-407, Level 4,
Hysan Place, 10 Kai Chiu Road
