Body positivity has been trending in the past year in large proportions with Jordyn Woods launching a fitness line and pregnant models appearing at the last New York Fashion Week. Now, entering the conversation is an emerging bra brand founded by two women, Jaclyn Fu and Lia Winograd, for those with smaller cup sizes: Pepper.
The line first launched via Kickstarter thanks to a tremendous amount of support from small-chested women. Their latest design is the Limitless Wirefree Bra, which fits well and is described as ultra-comfortable. The creation utilizes a special blend of soft and stretchy fabrics to lift, scoop and contour. The bra features removable, lightly lined padding for personal coverage preferences coming in black in sizes XS to XL.
Co-founder Lia Winograd shares further details in an official statement:
“Most bra companies design for a standard 36C size, resulting in small cup sizes often being the most overlooked in an industry catering toward the “average,” but real bodies are so unique and anything but average. We spend a rigorous amount of time testing each size on real customers to ensure it fits perfectly.”
The Limitless Wirefree Bra prices out at $44 USD and will be available to pre-order at Pepper’s web-store on January 16. To access the pre-order, use the code: hypebae.