Beauty

Birkenstock Is Launching a Skincare Brand

Yes, you read that right.

By
2,045 Hypes

Birkenstock Is Launching a Skincare Brand

Yes, you read that right.

In an unexpected turn of events, 240-year-old shoe brand Birkenstock is tapping into the beauty industry with its own skincare line. Having always been focused on creating footwear, the new shift might seem out of nowhere, but according to the brand, “Discovering the benefits of cork oak (the same tree from which our footbeds come from) to the skin made this a natural extension for us.”

The substance found in cork oak extract is called suberin, and works to create a barrier on the plant as well as provide elasticity. Fashionista reports that the material is made up out of hydroxycarboxylic acids, which works to smoothen the surface of the skin, according to a cosmetic chemist. In addition to cork oak extract, the products are boosted with jojoba oil, aloe vera, avocado oil and other skincare heroes, and is all about maintaining its natural ingredients.

The range currently features a total of nine products, which will be expanding into face and body products, scrubs, eye cream, face mist, cleansers and more. Stay tuned as the products are set to drop this fall, and get a first look in the post below.

Read Full Article

What to Read Next

We're Obsessing Over Louis Vuitton's Tiny Monogram Bags
Fashion

We're Obsessing Over Louis Vuitton's Tiny Monogram Bags

Fun-sized accessories for all occasions.
30,407 Hypes

You Can Now Stay in Barbie's Malibu Dreamhouse
Travel

You Can Now Stay in Barbie's Malibu Dreamhouse

Complete with an infinity pool, personal cinema, fully stocked kitchen and more.
23,599 Hypes

3D Makeup Artist Ines Alpha Creates a Series of Primordial Videos for BIMBA Y LOLA
Fashion 

3D Makeup Artist Ines Alpha Creates a Series of Primordial Videos for BIMBA Y LOLA

Featuring model Soraya as an ethereal being from a distant future.
1,037 Hypes

This Is How You Should Actually Use Jade Rollers for the Ultimate Skincare Routine
Beauty 

This Is How You Should Actually Use Jade Rollers for the Ultimate Skincare Routine

Skincare expert Angela Caglia tells us her secret tips.
21,828 Hypes

Gucci's "Towards Winter" Collection Is Filled with All-New GG Logo Pieces
Fashion

Gucci's "Towards Winter" Collection Is Filled with All-New GG Logo Pieces

Featuring soft woolen fabric from an original ’30s design.
3,892 Hypes

Burberry's Arthur Sneaker Is About to Become This Season's It-Shoe
Footwear

Burberry's Arthur Sneaker Is About to Become This Season's It-Shoe

The ultimate statement piece.
1,223 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.