Pat McGrath, Queen of Runway Makeup, Is Launching Her Own Mascara
Your lashes need FetishEyes.
UPDATE (February 14, 2019): Pat McGrath Labs‘ latest product, the FetishEyes mascara, is finally available for purchase. In celebration of the launch, the brand is now offering a 10-percent off discount on the mascara (priced at $28 USD) through Friday, February 15 11:59 p.m. EST.
Use the code “FETISHEYES” on patmcgrath.com to enjoy the promotion.
There’s no one who does a bold eye look with fluttery eyelashes better than the “Mother” of runway makeup, Pat McGrath. While the holiday season may be way behind us, the beauty mogul is giving us drama and sultriness with her latest makeup creation, the FetishEyes Mascara.
Described by the brand as a lightweight formula that delivers “thrilling drama without clumping or weighing lashes down,” FetishEyes is made with a blend of conditioning peptides that prevents lashes from free radical damages, as well as panthenol which helps offer hydration. As for the wand, it is designed to create volume, lengthen and significantly lift each hair.
View this post on Instagram
Prepare to LASH HAUTE with #FetishEYES Mascara. This instantly iconic formulation unleashes the ultimate in pro performance artistry, saturating each individual lash in the most intense black pigment while dramatically lifting and lengthening for unprecedented fullness and maximum volume. Straight from the lab, this all-in-one mascara seamlessly builds from coquettishly feathered to editorially-inspired, for a full-on lash fantasy that becomes more extreme with every swipe. ⚡️⚡️⚡️ The NEW RUNWAY-TESTED, MOTHER-APPROVED FetishEYES Mascara drops 2.14.18 – EXCLUSIVELY at PATMcGRATH.COM.
In addition to the mascara, Pat McGrath Labs is also set to release 18 new lip gloss shades. As part of the cult-loved LUST: GLOSS collection, the new additions include universally flattering shades such as the vibrant rose “Heavy Petal,” the pearly, soft coral “Bella Donna,” and the iridescent pale pink “Love Potion” that debuted at Versace‘s Pre-Fall 2019 presentation.
The FetishEyes Mascara and each of the LUST: GLOSS singles will retail at $28 USD. The former will become available at patmcgrath.com on February 14, while the latter will hit the website on January 17.