Beauty

Pat McGrath, Queen of Runway Makeup, Is Launching Her Own Mascara

Your lashes need FetishEyes.

By
6,894 Hypes

Pat McGrath, Queen of Runway Makeup, Is Launching Her Own Mascara

Your lashes need FetishEyes.

UPDATE (February 14, 2019): Pat McGrath Labs‘ latest product, the FetishEyes mascara, is finally available for purchase. In celebration of the launch, the brand is now offering a 10-percent off discount on the mascara (priced at $28 USD) through Friday, February 15 11:59 p.m. EST.

Use the code “FETISHEYES” on patmcgrath.com to enjoy the promotion.


There’s no one who does a bold eye look with fluttery eyelashes better than the “Mother” of runway makeup, Pat McGrath. While the holiday season may be way behind us, the beauty mogul is giving us drama and sultriness with her latest makeup creation, the FetishEyes Mascara.

The product made its first on-stage appearance last fall during Prada‘s Spring/Summer 2019 show, where models like Sora Choi and Kaia Gerber wore doll-esque, ’60s-inspired lashes.

Described by the brand as a lightweight formula that delivers “thrilling drama without clumping or weighing lashes down,” FetishEyes is made with a blend of conditioning peptides that prevents lashes from free radical damages, as well as panthenol which helps offer hydration. As for the wand, it is designed to create volume, lengthen and significantly lift each hair.

In addition to the mascara, Pat McGrath Labs is also set to release 18 new lip gloss shades. As part of the cult-loved LUST: GLOSS collection, the new additions include universally flattering shades such as the vibrant rose “Heavy Petal,” the pearly, soft coral “Bella Donna,” and the iridescent pale pink “Love Potion” that debuted at Versace‘s Pre-Fall 2019 presentation.

The FetishEyes Mascara and each of the LUST: GLOSS singles will retail at $28 USD. The former will become available at patmcgrath.com on February 14, while the latter will hit the website on January 17.

Read Full Article
Share this article

What to Read Next

UPDATE: Supreme and Pat McGrath's Bogo-Branded Nail Polish Gets a Release Date
Beauty

UPDATE: Supreme and Pat McGrath's Bogo-Branded Nail Polish Gets a Release Date

Joining the streetwear brand’s FW22 lineup.
5,168 Hypes

Pat McGrath Enters The Skincare Chat With a Product Your Skin Will Love
Beauty

Pat McGrath Enters The Skincare Chat With a Product Your Skin Will Love

The first of many for the famed complexion brand.
1,888 Hypes

Milk Makeup’s RISE Mascara Is the Secret to Next Level Lashes
Beauty 

Milk Makeup’s RISE Mascara Is the Secret to Next Level Lashes

Clean beauty meets clean aesthetic.
1,222 Hypes


Tower 28 Leaps Into New Era With Launch of Its First-Ever Mascara
Beauty

Tower 28 Leaps Into New Era With Launch of Its First-Ever Mascara

Say hello to no smudging or crunching.
897 Hypes

Nike's Classic VaporMax Plus Is Now Available in "Lava Glow"
Footwear

Nike's Classic VaporMax Plus Is Now Available in "Lava Glow"

Arriving with a striking gradient design.
51,248 Hypes

6 Emerging Designers From NYFW That We Loved: No Sesso, Sandy Liang & More
Fashion 

6 Emerging Designers From NYFW That We Loved: No Sesso, Sandy Liang & More

We’ve handpicked the best talents we were excited about this season.
5,363 Hypes

Add Champion's Logo Beanie to Your Hat Rotation This Winter
Fashion

Add Champion's Logo Beanie to Your Hat Rotation This Winter

The wool item appears in “Rose.”
10,907 Hypes

Daily Paper Debuts Its Graphic-Heavy SS19 Campaign
Fashion

Daily Paper Debuts Its Graphic-Heavy SS19 Campaign

Shot in South Africa.
2,894 Hypes



You Get to Decide How to Style the Nike Air Max Dia in This Interactive Film
Footwear 

You Get to Decide How to Style the Nike Air Max Dia in This Interactive Film

Step on set with Barbara Malewicz.
64,340 Hypes


Hello Kitty x Converse Just Dropped Customizable Chuck Taylors
Footwear

Hello Kitty x Converse Just Dropped Customizable Chuck Taylors

Put your own stamp on these quirky kicks.
26,513 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.