Beyoncé x adidas to Launch Sneakers & IVY PARK Streetwear in New Creative Partnership
Queen Bey continues to tease the upcoming collab on Instagram.
UPDATE (April 26, 2019): On Instagram, Beyoncé continues to drop hints about her upcoming collaboration with adidas. After posting a film titled Homecoming Weekend that documents a private event hosted during Coachella 2019 last weekend, Queen Bey has shared a number of imagery where she’s seen posing with a sea of Three Stripes sneakers while donning a red, long-sleeved bodysuit from the sports brand’s partnership with designer Ji Won Choi.
In the aforementioned film, which you can watch on Beyoncé’s IGTV, the singer is seen strutting down an adidas-branded runway painted in yellow and black. The footage cuts to snapshots of the intimate event, where the dance team and band of Louisiana’s Grambling State University were chosen to perform.
See it for yourself below, and stay tuned for further updates on the highly anticipated Beyoncé x adidas collaboration.
Thank You Beyoncé. @beyonce #Homecoming #GramFam #SupportHBCU #WeLoveYouBeyonce #BeyGood #BeyHive #GramblingIsEverything #IvyPark #Grambling1901 #Adidas #HBCULove #ILoveMyHBCU #GramIsh #HBCU pic.twitter.com/g9fLybROpT
— Grambling State Univ (@Grambling1901) April 21, 2019
adidas has announced a new creative partnership with Beyoncé and her lifestyle label IVY PARK. The deal includes signature footwear, apparel and the relaunch of IVY PARK, which Beyoncé recently acquired 100-percent ownership of. The Houston singer-songwriter shares her thoughts on the deal:
“This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
The Beyoncé x adidas partnership will include new performance and lifestyle gear that empowers the next generation of athletes, creators and leaders. Though the two are collaborating on its relaunch, Beyoncé will retain full ownership of IVY PARK, making her the first black woman to be the sole owner of an athleisure brand.
Stay tuned for more information and be sure to be sure to check out the latest adidas offering in the form of a “Glow-in-the-Dark” YEEZY colorway.
— HYPEBEAST (@HYPEBEAST) April 4, 2019