Earlier this month, Pat McGrath announced that her record-breaking makeup line Pat McGrath Labs would be heading to Selfridges. As a part of the brand’s takeover, a luxury campaign titled “A Technicolor Odyssey,” curated by designers and brands beloved by McGrath has also been unveiled as a celebration of her career which spans almost three decades.
The campaign which is rooted in McGrath’s obsession with color as a universal language features pieces from designers like Rick Owens, Prada and Valentino. We’re exclusively debuting the Rick Owens trainers curated for the makeup mogul, paying homage to her contributions to the beauty industry.
The Geobasket silhouette features a rich golden shade throughout the entire upper. The hi-top trainer constructed with leather also comes with a ridged rubber sole in cream, a round toe and a side zip fastener. Lastly, the sporty design includes a lace-up front fastening and an oversized tongue.
Running from April through June, Pat McGrath’s “A Technicolor Odyssey” campaign will begin in-store and online at Selfridges on April 4. Take a look at the limited-edition Rick Owens Geobasket design in the gallery above.