Fashion

Bella Hadid and Lil Miquela Kiss in Calvin Klein's Latest Ad, Ignites Controversy

The internet calls out the ad for “Queerbaiting.”

By
11,337 Hypes

Bella Hadid and Lil Miquela Kiss in Calvin Klein's Latest Ad, Ignites Controversy

The internet calls out the ad for “Queerbaiting.”

After revealing its campaign starring Noah Centineo, Shawn Mendes, Billie Eilish and Chika Oranika, Calvin Klein has just launched its second installation of ads which feature creatives like A$AP Rocky, Kevin Abstract, Bella Hadid and more.

In Bella Hadid’s video for the label the supermodel is seen sporting a CK branded T-shirt and biker shorts, before she approaches CGI influencer Lil Miquela, clad in a tracksuit from the brand. The two start kissing, while Hadid’s voiceover says “Life is about opening doors. Creating dreams you never knew could exist,” before the scene ends and cuts to black. Titled “Bella Hadid and Lil Miquela Get Surreal,” the 30-second long video has caused a lot of conversation across the internet accusing Calvin Klein of “Queerbaiting.”

Following the release of the video Twitter users were quick to comment that the campaign comes off as tone deaf and out-of-touch. “A corporate brand will show Lil Miquela and Bella Hadid making out but not an actual gay couple,” said Twitter user @hemsflower, with many others sharing the same concern. Seeing as Bella Hadid has been in an on-and-off relationship with The Weeknd, and is as far as the internet is concerned heterosexual, the internet has been quick to point out the issues with a campaign like this, adding that the media has an ongoing issue of fetishising bisexuality and lesbians to sell product.

Watch the video below, and read what the internet had to say about the controversial video. Let us know your thoughts in the comments below.

 

Read Full Article
Share this article

What to Read Next

UPDATE: The All-Black YEEZY BOOST 700 V2 "Vanta" Gets a New Release Date
Footwear

UPDATE: The All-Black YEEZY BOOST 700 V2 "Vanta" Gets a New Release Date

You’ll be able to cop sooner than you think.
8,597 Hypes

Nike's Air Max 98 Arrives in a Premium "Camo"
Footwear

Nike's Air Max 98 Arrives in a Premium "Camo"

A summer staple.
1,411 Hypes

Taiwan Becomes First Place in Asia to Legalize Same-Sex Marriage
Culture

Taiwan Becomes First Place in Asia to Legalize Same-Sex Marriage

A landmark decision made just before Pride Month 2019.
26,490 Hypes

Gucci Faces Backlash for Its $800 USD Turban
Fashion

Gucci Faces Backlash for Its $800 USD Turban

“The turban is not just an accessory to monetize; it’s a religious article of faith that millions of Sikhs view as sacred.”
1,727 Hypes



France is Banning Burning of Unsold Luxury Items
Fashion

France is Banning Burning of Unsold Luxury Items

“The fact that this is how we’ve always done it doesn’t mean we should continue.”
1,949 Hypes


Our Editor Tests All Products From Disney x MAC's 'Aladdin' Makeup Collection
Beauty 

Our Editor Tests All Products From Disney x MAC's 'Aladdin' Makeup Collection

Find out if they really are as “shining, shimmering, splendid” as we expected.
14,405 Hypes

ColourPop Celebrates Its Anniversary With a Glitter-Filled "Watermelon" Collection
Beauty

ColourPop Celebrates Its Anniversary With a Glitter-Filled "Watermelon" Collection

The capsule features new lip glosses, an eyeshadow palette and more.
2,703 Hypes

More ▾