Inside Dior’s ABCDior Pop-Up in Hong Kong

Offering the chance to customize your Dior Book Tote to your heart’s content.

Fashion 
1,147 Hypes

Dior has officially launched its latest pop-up, titled ABCDior, in Hong Kong. At the specially curated experience, the French maison is bringing a version of its atelier to Pacific Place for visitors to get up close and personal with a rare opportunity to customize their favorite Dior products in person.

Featuring a Dior Oblique canvas trunk display as its centrepiece, the workshop-like space was designed to bring out the inner craftsperson in each person. Here, you can request to have a word, your name or initials embroidered onto the Dior Book Tote — a celebrity-favorite that takes one and a half million stitches to produce — or alternatively, onto the emblematic Diorcamp bag, which boasts its own considerable cult following.

Sneakerheads can try their hand at adding their mark to a two-tone label that is riveted by hand to the back of their Walk’n’Dior sneakers — with up to three letters to be exact. The left shoe does not need to match the right, opening up a whole realm of possibilities for customization.

The Hong Kong pop-up will be open to the public through May 26. Check out an in-depth look in the gallery above.

Read Full Article

What to Read Next


PUMA's Retro-Inspired Cali Exotic Just Dropped in "White"
Footwear

PUMA's Retro-Inspired Cali Exotic Just Dropped in "White"

Arriving with metallic branding.
11,602 Hypes

The Arrivals Debuts a Minimal SoftWear Collection With Cropped Hoodies
Fashion

The Arrivals Debuts a Minimal SoftWear Collection With Cropped Hoodies

Transition into SS19 with these cozy items.
2,446 Hypes


Here’s Everything Dropping at Palace This Week
Fashion

Here’s Everything Dropping at Palace This Week

Drop 3 includes new accessories and a Kickers collaboration.
805 Hypes


More ▾