The pop-up store is opening in celebration of Roitfeld’s eponymous perfume line, with 100 lime and 100 purple YEEZY Season 7 tees available for the first 200 lucky attendees. To honor the partnership, the shirts boast blurry “WWW.CARINEROITFELD.COM ORDER ONLINE” text printed on the back, whilst the front is left blank for Roitfeld to sign on the day. After this, the pop-up will remain open to the public for one week with further events including an industry panel and invite-only Mother’s Day brunch.
Detailing her decision to work with West, Roitfeld shared “Kanye’s a friend and I love the quality of his work. We share a fearless quality and I know he’ll be my good luck charm.”
Take a look at the exclusive T-shirts above and be sure to stop by if you’re in the area. In related news, check out everything that happened at Kayne West’s Sunday Service performance at Coachella.
Carine Roitfeld Perfume Pop-Up and YEEZY T-Shirt Signing
158 Mercer St
New York, NY 10012
2 – 4 p.m. EST