In celebration of Pride Month, Starbucks reveals a rainbow tumbler. The limited-edition cold cup comes with an iridescent, color-blocked design. Detailing includes the word “LOVE” emblazoned across the front.
Starbucks continues to be an advocate for the LGBTQ community while striving to create a culture of belonging, inclusion and diversity. The company offers health benefits for partners in LGBTQ+ relationships, while also supporting partners who are transgender or considering transitioning. Broadened health care coverage now includes gender reassignment surgery.
Customers in the United States and Canada will be able to purchase the new tumbler at Starbucks locations for $16.95 USD later this week, while supplies last. Check out the cup in the gallery above.
In case you missed it, take a look at the recently released summer Starbucks menu.