Riccardo Tisci‘s time as chief creative officer at Burberry has been marked by exciting runway presentations and an assortment of exclusive drops from the British fashion house. Today, the company debuts its first-ever “Monogram” collection with a campaign featuring Gigi Hadid.
Burberry’s “Monogram” collection celebrates the house’s founder and heritage through a new signature house code of interlocking “TB” initials. Created in tonal shades of beige and brown, the monogram was designed by Tisci in collaboration with British art director and graphic designer Pete Saville. Upon his appointment at Burberry, Tisci found a selection of 20th century Thomas Burberry logo motifs in the brand’s archive and he was inspired to create a new house code.
Shot by Nick Knight, the campaign highlights the versatility of the collection. In each shot, Gigi represents a different personality including the lady, the girl, the boy and the gentleman. The images present a cohesive capsule spanning outerwear, footwear and clothing created with the patterned “TB” motif.
Burberry’s “Monogram” collection will be available on May 22 at select Burberry boutiques and online. Take a look at the campaign in the gallery above.
While you’re here, check out an exclusive look at model Anok Yai’s preparation for the 2019 Met Gala where she donned a stunning Burberry gown.