Originating from Japan, Hello Kitty has been one of the most iconic characters created by Yuko Shimizu and currently designed by Yuko Yamaguchi. In celebration of her 45th anniversary, Levi’s joins forces with Sanrio to create a limited-edition collection exclusively for women and girls.
Both brands have taken inspiration from streetwear style and have incorporated the aesthetic into the line ranging from T-shirts, hoodies, denim jackets, jeans and bags all designed with the art of the wildly popular Japanese character. Key pieces feature Levi’s baggy overalls with an all-over Hello Kitty print, the oversized Dad trucker, and the Unbasic hoodie.
Take a detailed look at the Levi’s x Hello Kitty collection below which will be available for purchase on levi.com on August 1.
For more things Hello Kitty, check out these adorable, Kidrobot x Sanrio Ice Cream Plushies.