EXO's Kai Becomes Gucci Eyewear's First Korean Brand Ambassador
Debuting in the fashion house’s latest FW19 campaign.
As part of Gucci‘s latest Fall/Winter 2019 campaign, EXO‘s Kai becomes the Italian luxury fashion house’s first Korean brand ambassador representing its eyewear line alongside Chinese actress Ni Ni. The portraits of the stars were shot by filmmaker and photographer Harmony Korine sporting Alessandro Michele‘s optical designs.
Kai is seen wearing two club-master models where the first pair’s style interprets the Gucci Web motif incorporated with materials like tortoiseshell, horn and mother-of-pearl. In addition to the modern design, the sunglasses have been embellished with Gucci’s iconic lettering logo and vintage-inspired metal tips. The second pair is also made out of the same materials decorated with a similar House Web stripe.
Currently her sixth consecutive season as Gucci’s brand ambassador, Ni Ni shows off an oversized pair of sunglasses featuring Gucci’s fork-shaped temples for an authentic ’70s look. As for her metal optical glasses, the piece’s design highlights a smooth enamel stripe on the front, along with interlocking G details on the hinges and functional acetate end tips.
Take a detailed look at the campaign imagery in the gallery above. While you’re here, did you hear that Gucci is now completely carbon neutral?
- Creative Director
- Alessandro Michele
- Art Direction
- Christopher Simmonds
- Harmony Korine
- Hair Stylist
- Alex Brownsell
- Thomas De Kluyver And Gao Jian