In addition to the platform, Martine Rose has also revealed her latest SS20 lookbook, shot through Zoom. The label has always had a very distinct community-centered ethos, and the campaign features a handful of models in their living rooms, styled through conversations on WhatsApp as well as shot through photography coaching on Zoom.
“We wanted to tell a story through the site and the self-isolation imagery turned out to be very honest and reflective of not just the brand but our current reality,” said the London-based designer on the collection.
The Martine Rose web store is set to launch on May 4, and will feature the Spring/Summer 2020 collection. Peep the lookbook in the gallery above.