Acne Studios' FW20 Campaign Features Employees and Their Pet Dogs
Too chic and cute to handle.
Having unveiled its Fall/Winter 2020 Face collection back in April, Acne Studios has now delivered the latest campaign for its full FW20 range. Shifting away from traditional fashion shoots, the visuals feature the brand’s employees with their loving pet dogs.
The Swedish label’s new items are splashed with British artist Lydia Blakeley‘s pup illustrations. Capturing the short-sleeved shirts, tees, knitwear and more, photographer Anders Edström lensed Acne Studios’ team members at the label’s headquarters in Stockholm, which was previously the Czech Embassy.
Creative director Jonny Johansson shared the inspiration behind this collection by revealing that he recently became a dog owner: “I’ve started to notice the ‘dog people’, walking, being and dressing. I didn’t see them in the same way before, and now I guess I’ve become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me.” Along with inspiration from dogs, the range is a reimagination of vintage workwear through designs including flannels, check patterns, classic denim and more.
Peep the video editorial and entire FW20 collection down below. Acne Studios’ latest range is available now at the brand’s online store and offline locations.