Music 

Alicia Keys Launches $1 Billion USD Black-Owned Business Fund

Backed by the NFL.

By
1,595 Hypes

Alicia Keys Launches $1 Billion USD Black-Owned Business Fund

Backed by the NFL.

Alicia Keys has launched a $1 billion USD endowment for Black-owned businesses and other Black institutions. The singer announced the initiative in a letter explaining her decision to perform at the NFL‘s 2020 season kickoff, an offer she originally thought to decline due to the league’s ongoing issues with Colin Kaepernick. Now, the NFL has committed to backing Keys’ fund with a financial contribution.

“The fund will be steered by Black leadership with a clear goal to empower Black America,” Keys wrote in an open letter originally published on Billboard. ”The fund will create long term solutions with a focus on Black entrepreneurs, businesses, communities, Black schools, banks, and other Black institutions, while addressing persistent social, economic and environmental disparities. It’s starting here, but the intention is to build a multi-billion-dollar endowment across multiple industries.”

Keys went on to address the NFL’s questionable history in regards to the Black Lives Matter movement: “There has been forward motion — the NFL has been working with players throughout the league to support important initiatives in the Black community, like education reform, economic empowerment, voting rights and criminal justice reform. With collective action and the truth as our guide, a new future is within our grasp,” she penned.

Head to Billboard to read Alicia Keys’ full letter on her newly launched Black-owned business fund.

Read Full Article
Source
Billboard

What to Read Next

Gucci's Flora Gorgeous Gardenia Perfume Will Make You Smell Like Spring All Year Long
Beauty 

Gucci's Flora Gorgeous Gardenia Perfume Will Make You Smell Like Spring All Year Long

Our editor gives her honest review of the fashion house’s latest fragrance offering.
717 Hypes

1017 ALYX 9SM Reveals Spring/Summer 2021 Collection
Fashion

1017 ALYX 9SM Reveals Spring/Summer 2021 Collection

Featuring tailored suiting and eye-catching accessories.
472 Hypes


TikTok Kicks off Its Very Own Fashion Month This Season
Fashion

TikTok Kicks off Its Very Own Fashion Month This Season

Featuring runway shows, styling sessions, virtual online parties and more.
712 Hypes

Balenciaga Launches Curated Playlists on Apple Music
Music

Balenciaga Launches Curated Playlists on Apple Music

Featuring exclusive Demna Gvasalia-branded merch.
614 Hypes

Casablanca x New Balance Return With a Second Drop of Collaborative 327s
Footwear

Casablanca x New Balance Return With a Second Drop of Collaborative 327s

The two brands reimagine the retro silhouette once again.
638 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.