Balenciaga Drops Pink Ribbon Charity Capsule
Donating part of proceeds to fund a research program at Institut Curie.
Balenciaga has just launched a new capsule collection from which 10% of the proceeds will be donated to charity. Dubbed the “Pink Ribbon Capsule,” the products include tees, long-sleeves and hoodies with the slogan “WE ARE PINK” accompanied by the universally recognized symbol for breast cancer awareness, the looped pink ribbon.
10% of the proceeds from the products will help fund a research program at Institut Curie aiming to demonstrate the utilit of an early breast cancer relapse detection method, which measures circulating tumor DNA from a simple blood draw.
Baenciaga’s Pink Ribbon capsule will be available in stores starting October 1. Take a look at the pieces in the gallery above.