Gucci Highlights Black Women in Special Edition of 'CHIME' Zine
Created in collaboration with the AAPF.
In 2013, Gucci launched its CHIME FOR CHANGE initiative to raise awareness on gender inequality and to strengthen the voices of womxn. In light of the ongoing Black Lives Matter protests, the campaign’s CHIME zine has dedicated its newest edition to spotlighting the lives of Black women and girls who have been killed by the police.
The special issue is curated by the African American Policy Forum (AAPF)‘s executive director Kimberlé Crenshaw. The guest editor began the #SayHerName campaign back in 2014. “Historically, Black women, girls and femmes have not fit the most accessible frames of anti-Black police violence. Consequently, it’s difficult to tell stories about their lost lives that people recognize and remember,” Crenshaw’s letter reads. The activist is known for coining and theorizing terms like “intersectionality” and “critical race theory,” which have played a major part in the long fight for racial justice.
The interactive website begins with a powerful banner listing out the individuals that have died due to police brutality, along with bold red text reading “SAY HER NAME.” Following Crenshaw’s statement on the new issue is a series of video and audio clips that highlight the perspectives of affected family members. The zine continues on with more essays written by figures like Aja Monet and Sydney Colson.
You can head over to CHIME FOR CHANGE’s official website to read the full issue.