Fashion

Irina Shayk Fronts Self-Portrait's Resort 2022 Campaign

The model expresses the different sides of what it means to be a woman.

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Irina Shayk Fronts Self-Portrait's Resort 2022 Campaign

The model expresses the different sides of what it means to be a woman.

To commemorate its Resort 2022 collection, Self-Portrait has unveiled its latest campaign starring Irina Shayk.

The London-based brand tapped British photographer Harley Weir to lend his creative vision for the project. “I’ve always enjoyed wearing Self-Portrait, and so it was really fun working with Han and the team on this campaign. Just like this collection, it felt natural, easy and instinctive, and I hope women enjoy wearing these clothes as much as I enjoyed shooting them,” Shayk commented in a press release.

The new range itself is filled with relaxed silhouettes, knitwear and jersey styles, and flattering dresses covered in an array of neutral tones and vibrant hues. Standouts include the beige Cashmere Knit Bralette and Skirt set, and the Polka Dot Wrap Midi Dress as seen on the model herself. Elsewhere, the Ivory Guipure Fitted Midi Dress and Blue Cotton Cut Out Dress arrive in sophisticated designs, which you can wear to any formal or special occasion.

“Irina has this incredible natural balance of strength and femininity — she has this infectious independence and sense of who she is, and epitomizes these different sides of what it means to be a woman which I really wanted to capture with this campaign and collection,” Han Chong, Self-Portrait’s founder and creative director, added.

Take a closer look at the visuals above. You can now shop the Resort 2022 line via Self-Portrait’s website and physical stores.

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Text By
Creative Director
Han Chong
Art Direction
Lina Kutsovskaya
Photographer
Harley Weir
Stylist
Haley Wollens
Hair Stylist
Jawara Wauchope
Make-Up
Sam Visser
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