Fashion

Adidas Originals Announces Entry Into the Metaverse

Joining “a world of limitless possibilities.”

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1,765 Hypes

Adidas Originals Announces Entry Into the Metaverse

Joining “a world of limitless possibilities.”

adidas Originals is jumping into the metaverse. The brand’s entry arrives as part of a partnership with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.

The company made the announcement on Twitter with a video featuring the three collaborators alongside its iconic Trefoil logo. “Today we leap into the metaverse… It’s time to enter a world of limitless possibilities,” it wrote. In addition to the news, the sportswear giant changed its Twitter profile picture to a Bored Ape cartoon character wearing an adidas track jacket branded with Punks Comic and Gmoney’s logos.

“This autumn, adidas, known for celebrating ideas at the bleeding edge of originality, is settling in at the frontier of creativity: The Metaverse,” the brand shared in a statement. “Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”

adidas isn’t the only brand to expand into the metaverse. Balenciaga recently announced that it will be doing the same, while adidas’ competitor Nike is also preparing to launch metaverse-related projects.

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