Rosie Huntington-Whiteley has teamed up with biotechnology company Amyris to launch her very own beauty brand, Rose Inc. The new “Modern Essentials” collection will feature a range of vegan cosmetics and skincare products such as an eyeshadow palette, toner and blush.
The goal for Huntington-Whiteley is to curate a beauty brand that is not only ethical, but also promotes long-term solutions, high-efficiency and non-comedogenic formulas. Amyris incorporated over five skin-nourishing bioengineered botanicals and safe synthetic chemicals for the inaugural line. Among them is sugar cane, producing unique vegan squalene to supply weightless moisture as well as vitamin E. All of the ingredients are 100 percent vegan, providing beauty fanatics premium products with beneficial ingredients and values.
Peep the offerings above. The products, sold separately, will be priced from $18 to $72 USD. Head over to Rose Inc.’s website to sign up for the waitlist and exclusive access. The “Modern Essentials” range will officially launch via the web store and Sephora on August 27.