Bella Hadid Portrays Different Personalities in Self-Portrait's SS22 Lookbook
A vibrant collection that looks ahead to post-pandemic fashion.
Unveiled on the final day of London Fashion Week, Self-Portrait debuted its Spring/Summer 2022 collection via a series of images starring Bella Hadid.
Lensed by British photographer Harley Weir, the visuals feature the model portraying different sides of her character and showcasing the many facets of the Self-Portrait woman. “When I think of the Self-Portrait woman, I never just have one person in mind — for me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives,” Han Chong, Self-Portrait’s founder and creative director, shared in a press release.
Exploring the different possibilities of post-pandemic style, Chong created silhouettes dressed in rich hues blended with softened textures. “After what feels like a lifetime spent indoors, I was inspired to design a modern approach to dressing — strong, feminine styles but always soft and relaxed at the same time,” the designer explained. Hadid is seen in a white off-shoulder dress, a hot pink and black cut-out dress, and a long-sleeve bustier top styled with a pastel purple skirt.
Take a closer look at Weir’s stills of Hadid above.
