Balenciaga Taps 'Fortnite' for Virtual and Physical Collections
Where fashion and gaming meet.
Balenciaga has announced its creative partnership with Fornite via a campaign titled “Strange Times,” which stars the game‘s character models: Doggo, Ramirez, Banshee and Knight.
For their inaugural launch, the duo has released virtual and physical products for gamers and fashion enthusiasts to acquire. Players of Fortnite can now purchase Balenciaga skins and other items like virtual Balenciaga backpacks, Triple S Sneakers, a Speed Sneaker Pickaxe-inspired tool and an Hourglass Bag Glider. As for the physical offerings, customers can choose from a selection of limited-edition silhouettes such as hoodies, shirts, jackets and caps dressed in Fortnite and Balenciaga logos.
If you’re a Fortnite user, you can now get your hands on the Balenciaga outfits via the virtual store in Battle Royale mode. Priced from $395 to $1,290 USD, the physical merch is now ready for pre-order online.
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