Julie Kegels Finds Beauty in the Weight of Things for SS27
Following her win of the 2026 LVMH Prize.
Fresh off winning the 2026 LVMH Prize, Julie Kegels returned to Paris Fashion Week for Spring/Summer 2027 with a collection about gravity, pressure and everything we carry with us. Titled “Apple of the Day,” the show turned a simple nightly ritual into a meditation on what it means to feel “heavy,” and why that might not be such a bad thing.
Every evening before bed, Kegels eats an apple. That small ritual became the starting point for a collection built around falling in all its forms: falling short, falling under pressure, falling into place and falling in love.
For Kegels, heaviness is less about being dragged down and more about gravity keeping us grounded. That idea became literal through garments that appeared pulled toward the floor. Low-crotch nylon tights, denim, jersey and suiting were dragged earthward, while shoulders peeled away from the body and edelweiss embroidery sagged towards the ground. Dresses were weighed down at the hem with tablecloth weights, while prom dresses collapsed into skirts and sequin bras were stripped back to their outlines.
The collection’s lighter moments played with gravity, too. Superorganza was filled with pigment, sequin debris and beanbag pearls, leaving a trail behind each model as they moved down the runway. Together, the looks created a moving demonstration of mass and tension, with fabrics bending and falling as weight is added.
And then there’s the apple: both the fruit Kegels eats every night and the one famously associated with Isaac Newton. From falling short and falling under pressure to falling in love, “Apple of the Day” finds beauty in the fact that everything eventually comes back down to earth.
Check out some of the looks above and head to the brand’s website for more.
For more from Paris Fashion Week, take a look inside Matières Fécales’ SS27 public showcase.
