Dior Enlists 8 Athletes to Front Its Vibe Line
Starring Olympic champion Yuna Kim, skateboarder Briana King and more.
Dior unveils more images of its Vibe line in preparation for the upcoming 2022 Cruise fashion show.
The campaign is fronted by eight athletes sporting the house’s latest handbags and graphic-laden outerwear. Offerings such as the sneakers, hoodies and signature Dior Vibe bags feature the Dior Étoile, Dior Athlet or Dior Oblique motifs.
The Vibe bags, in particular, come in three styles — Jumbo, Bowling and Hobo — which combine the brand’s heritage with the world of sportswear. With a rubber base and silhouette embossed with stars, the Bowling bags are inspired by sneaker soles. The Hobo is equipped with two shoulder straps and a gold-finish metal buckle, while the Jumbo features zippers in the same shade and striped branding across the body.
Take a look at the official images above starring Olympic figure skater Yuna Kim, American skateboarder Briana King, Afghan-Danish soccer player Nadia Nadim, Somali boxer Ramla Ali, Italian prima ballerina Eleonora Abbagnato, fencer Sun Yiwen, Chinese surfer Darsea Liu and Greek athlete Athina Koini.