Beauty

Byredo Incites the Blind Feeling of Fresh Love With Its Latest Fragrance Drop

The brand encapsulates the “love is love”them through the art of a genderless scent.

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Byredo invites you to trust its olfactory expertise with the drop of its latest fragrance, “Eyes Closed.”

A genderless woody floral scent, “Eyes Closed” features cardamom, oris and patchouli notes for a warm and cozy finish. British photographer Alasdair McLellan captured the campaign, envisioning a connection that eclipses all difference and division. The story of the perfume is conveyed through touch as couples cling blindly to each other, revealing their most intimate moments of trust. “Distance and separation have been a recurring theme over the past few years and I wanted to capture a scent that supersedes this fragmentation. Pulling away from screens that imitate closeness, we might be more in tune with each other if we simply close our eyes and shut out the physical world.” Founder Ben Gorham states in a press release.

The “Eyes Closed” fragrance retails for $200 USD and is available via Byredo’s website.

 

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