Giorgio Armani Addresses Ukraine-Russia War in FW22 Show
The designer decided to not use any music for his presentation as a sign of respect to those affected by the tragedy.
Giorgio Armani is one of the first luxury brands to address the ongoing Ukraine-Russia conflict amid the numerous presentations at Milan Fashion Week.
“My decision not to use any music in the show was made as a sign of respect to the people affected by the evolving tragedy,” a voice read the statement from the designer ahead of the show. As announced, the brand staged its show with no background music as models walked down the runway. “What could I do? I could only signal my heartbeat for the tragedy through the silence. I didn’t want show music. The best thing is to give a signal that we’re not happy, to recognize [that] something disturbing is happening,” he told Vogue after the presentation.
With this collection, Giorgio Armani is one of the first major names in the fashion industry to speak up about the ongoing tragedy in Ukraine. Since Russia’s invasion, protestors had taken the streets of Milan to bring attention to the conflict with signs that read “Stand With Ukraine” and “No World War III.” In an interview with GQ, Dima Ievenko, the founder of Ukrainian outerwear label IENKI IENKI, had pointed out how not many people in the fashion industry are talking about the war. “This is the thing, nobody cares. I’m here with some other Ukrainian people, and we’re meeting with each other, and when we go out in the middle of Fashion Week; it’s like we’re in a capsule,” he said.
Watch Giorgio Armani’s FW22 presentation below.
If you’re wondering how you can help those affected by the tragedy, consider donating to these nonprofits and organizations.
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