Pure Rosy Makes Periods Pretty with Sustainable Leak-Proof Underwear
Made for every day of your cycle.
It wasn’t too long ago that the only period products menstruating humans had were wasteful tampons and liners. Thanks to a few trailblazing brands, like Pure Rosy, we can do away with uncomfortable pads, and opt for period-proof underwear instead.
Founded by Linda Miller, sustainable underwear brand Pure Rosy has just launched its first collection of fashionable and functional undergarments that can be worn every day of the month, no matter where you are in your cycle. Driven by the desire to destigmatize menstruation, a natural bodily function, Pure Rosy’s comfortable designs make periods less disruptive to the wearer’s day to day life, allowing them to move with ease, without worrying about spills or accidents. The new brand’s custom technology and four layers of hyper-absorbent fabric made from reused materials is created to support flows of all kinds. Further, the women-owned company also includes a leak-proof zip bag to store used underwear until you’re ready to wash.
That’s not all as Pure Rosy is committed to creating an equitable future for women and girls, as the intimates label partners with nonprofit organizations to send its patented underwear to those in Tanzania in need of menstruation products.
Ranging in sizes XS to 1X, Pure Rosy’s debut collection of period-proof underwear is available for purchase on its website. Scroll through the gallery above to take a peek at the brand’s innovative undergarments.