Gucci's "Chime for Change" Collection Champions Gender Equality
Commemorating International Women’s Day.
The capsule is comprised of a T-shirt and baseball cap dressed in the same bright red hue. The pieces are emblazoned with the house’s monogram and “Generation Equality” branding. Meanwhile, the back of the tee reads: “None of us can move forward if half of us are held back.” Marco Bizzarri, the president and CEO of the label, expanded on the ethos of the collection: “As Gucci begins its second century, our commitment to a world that is more equal and inclusive is growing even stronger. With our campaign, we stand together to support the next generation fighting for freedom, equality and respect.” In support of gender equality, the capsule’s proceeds will go to several feminist organizations, including UN Women Japan, the Global Fund for Women, Diverse Voices & Action for Equality, Young Feminist Europe and OutRightAction International.
The fashion house has also debuted its own podcast series in light of youth activism and gender justice. In addition, the Tokyo Tower will present a lighting show to commemorate the occasion. Other events include a virtual forum in Tokyo and the launch of a custom AR filter to raise awareness of the initiative.
The forum and lighting exhibit will commence on March 18, while the second show will take place on March 25. You can now shop for Gucci’s “Chime for Change” range online.