PUMA's Latest Drop Signals the Future of Women's Sportswear
Titled the “JER-SHE” collection.
International Women’s Day is just around the corner, falling on March 8 and PUMA is marking the occasion with an exciting new release — the “JER-SHE” collection. As the press release puts it, the brand’s latest launch “invites women to express their true selves with boldness and authenticity.”
Maria Valdes, Chief Product Officer at PUMA, shares the vision behind the campaign, saying, “This campaign celebrates the diversity and strength of women in sports. We’re proud to provide a platform for them to shine and inspire each other. Every jersey in this collection represents a blank canvas to express who they are and what they stand for.”
Drawing inspiration from basketball, motorsports and football, the “JER-SHE” collection combines an eclectic mix of footwear and apparel, all in a sleek white colorway. The lineup features a range of items including dresses, jackets, t-shirts, skirts, shorts and of course, footwear. Among the standout pieces is the “DARE TO JER-SHE” dress. This long, relaxed-fit, white dress features a nod to basketball jerseys with the number “48” on the back, contrast lace inserts and subtle side slits for an added stylish touch.
With this launch, PUMA continues to push boundaries with designs that challenge traditional notions of sportswear for women, amplifying the voices of female athletes.
All pieces from PUMA’s “JER-SHE” collection are available for purchase on the brand’s official website. Click the gallery to get a glimpse of the pieces.
For more sportswear drops, read about SENIQ, the apparel brand made for women who love the outdoors.
