UNIQLO Celebrates World Water Day With BlueCycle Jeans Donation Campaign
Giving clean water while simultaneously reducing water use in production.
Making advances in sustainable style, UNIQLO innovative and eco-conscious campaign, BlueCycle Jeans, showcases its ethical approach to making quality denim jeans, while reducing water use in the process. The brand takes on the responsibility of limiting its impact on the environment with responsible practices that were developed at the Jeans Innovation Center in Los Angeles that focus on reducing the use of water and manual work to create classic, fan-favorite styles like faded and stone washed denim looks.
This unique approach to designing everyday jeans utilizes many ground-breaking technologies. Instead of wasteful pumice stones, reusable eco-stones are used in the finishing process. The brand has also switched completely to ozone misting and nano-bubble washing, reducing the amount of water used by up to 99%. With state-of-the-art lasers to create a distressed, vintage aesthetic – a look that is otherwise achieved through sandpapering – UNIQLO minimizes the heavy burden on human hands.
UNIQLO’s commitment to the planet goes beyond its “water-saving” Blue Cycle Jeans. Since 2019, the casual-wears brand has provided clean water worldwide, made possible through an on-going partnership with the non-profit organization, charity: water. In a special donation campaign running from March 14-21 to support World Water Day on March 22nd, UNIQLO has pledged to donate $2 USD to the organization for every pair of BlueCycle jeans sold. In doing so, the brand’s consumers can make conscious lifestyle choices by playing a crucial role in the installation of clean water projects worldwide thus supporting the core mission of charity: water.
The BlueCycle Jeans donation campaign isn’t the first major move the company has made to integrate sustainability into its ethos. As of 2018, UNIQLO has removed plastic shopping bags from its brick-and-mortars, using only paper alternatives. For each of the shopping bags sold in a UNIQLO store, the brand charges ten cents, 5 cents of which goes directly to charity: water. Additionally, they have recently announced ambitious 2030 targets relating to sustainability.
To shop UNIQLO’s wide selection of denim staples and partake in the brand’s eco-conscious mission, head to the official website or visit them in-store.