Beauty

Billie Is on a Mission to End Rules Around Body Hair With Its New Campaign

“Rules of Body Hair” is reworking social ideas behind body hair acceptance.

By
6,027 Hypes

Billie Is on a Mission to End Rules Around Body Hair With Its New Campaign

“Rules of Body Hair” is reworking social ideas behind body hair acceptance.

Billie is on a mission to change the perception of body hair once and for all. The brand unveiled a new campaign, “Rules of Body Hair,” which is a fresh perspective on relieving women of their societal pressures.

As a follow up from Billie’s first initiative to normalize body hair, the brand produced a short film focused on revealing just how contradictory and antiquated society “rules” can be. In a 50-second clip directed by Femke Huurderman, a confused young girl is shown trying to come to terms with all of the dos and don’ts of dealing with hair. It also dives into the double standards between men and women and body hair trends.

Billie co-founder Georgina Gooley didn’t stop there, she took the education a bit further by creating a book aimed at children to coincide with the initiative. The goal is to enrich adults with the tools they need to begin a healthy and positive dialogue around body hair. The book also includes tips on how to appreciate your body hair journey and how to be respectful of other people.

Watch the full film below and head to the brand’s website to pick up your copy of “A Kids Book About Body Hair,” which retails for $20 USD.

 

View this post on Instagram

 

A post shared by Billie (@billie)

Read Full Article
Share this article

What to Read Next

"Body Checking" Is the Latest Fad All Over TikTok and It Needs to End
Beauty

"Body Checking" Is the Latest Fad All Over TikTok and It Needs to End

You don’t need an app to tell you how beautiful you are.
9,265 Hypes

Billie Honors Pride Month With "Hair Stories" Campaign
Beauty

Billie Honors Pride Month With "Hair Stories" Campaign

Championing all types of body hair.
37,941 Hypes

Billie Is Changing the Hair Removal Game With Its New Wax Kit
Beauty

Billie Is Changing the Hair Removal Game With Its New Wax Kit

Arriving in two different offerings.
2,052 Hypes


Soft Services Introduces a Fragrance-Free Shower Gel to Its Body Care Portfolio
Beauty

Soft Services Introduces a Fragrance-Free Shower Gel to Its Body Care Portfolio

The cult-loved brand doubles down on multi-use products with its latest offering.
1,067 Hypes

Watch the Official Trailer for 'Moonage Daydream,' the Upcoming Film About David Bowie
Film & TV

Watch the Official Trailer for 'Moonage Daydream,' the Upcoming Film About David Bowie

Featuring concert footage, interviews and personal moments of the late singer.
2,132 Hypes


Your First Look at Taylor Russell and Timothée Chalamet as Cannibal Lovers in 'Bones and All'
Film & TV

Your First Look at Taylor Russell and Timothée Chalamet as Cannibal Lovers in 'Bones and All'

The film is directed by ‘Call Me By Your Name’s Luca Guadagnino.
7,482 Hypes

Grab Drops 10th Anniversary Merch as a Tribute to Their Ride-Hailing Days
Fashion

Grab Drops 10th Anniversary Merch as a Tribute to Their Ride-Hailing Days

An eclectic wardrobe for fans of the superapp.
1,909 Hypes

Acne Studios Reveals Equine-inspired FW22 Collection With Artist Martin Laborde
Fashion

Acne Studios Reveals Equine-inspired FW22 Collection With Artist Martin Laborde

For all the fashion-forward horse girls.
1,989 Hypes

The First Official Trailer for Season 3 of 'Never Have I Ever' Is Finally Here
Film & TV

The First Official Trailer for Season 3 of 'Never Have I Ever' Is Finally Here

Get ready for the debut of Daxton.
1,289 Hypes

Austin Butler Reveals He "Went Home in Tears" After Being Heckled for an 'Elvis' Performance
Entertainment

Austin Butler Reveals He "Went Home in Tears" After Being Heckled for an 'Elvis' Performance

Baz Luhrmann had execs purposely make fun of the actor’s singing.
6,491 Hypes

The Latest adidas Yeezy Foam Runner Would Make Really Cool Nail Art
Footwear

The Latest adidas Yeezy Foam Runner Would Make Really Cool Nail Art

Meet the “MX Carbon.”
3,883 Hypes

Gucci Is Currently Your Favorite Brand, According to Lyst's Q2 Index
Fashion

Gucci Is Currently Your Favorite Brand, According to Lyst's Q2 Index

Knocking Balenciaga off the top spot.
1,665 Hypes

The Best New Fragrance Launches of July 2022
Beauty 

The Best New Fragrance Launches of July 2022

Dishing out the deets on the best of the best in transitional scents.
3,589 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.