Beauty 

The Best New Fragrance Launches of July 2022

Dishing out the deets on the best of the best in transitional scents.

By
3,589 Hypes

Mid-summer is the ultimate season for choosing new fragrances that will stay with you for the duration of the warm months and transition with you into fall. Clean, dark florals and woodsy notes are the key players that most will gravitate towards. When pondering over the next scent that smells like your best self, it’s essential to pick smell goods to speak to your personality and all that encompasses you through all seasons.

That being said, we’ve rounded up the best mid-summer fragrance launches this month. These perfumes will exaggerate your feminine and masculine sides and tell a story about you that will be remembered when the leaves start to fall again. Keep reading on for more.

Victoria Secret “Bare” Eau de Parfum

Victoria Secret
‘Bare’ Eau de Parfum
$59 USD
Victoria SecretVictoria Secret 

“Bare” Eau de Parfum by Victoria Secret is the first perfume to utilize cryptosym, a new technology that can encrypt scent formulations. The scent was created with a blend of different musks and opens with an effervescent freshness of mandarins from Madagascar.

MCM “Ultra” Eau de Parfum

MCM
‘Ultra’ Eau de Parfum
$75 USD
MCMMCM 

“Ultra” by MCM is inspired by the brand’s iconic backpack in eye-catching Berlin Gold. The fragrance features a bold scent profile of bergamot, pink pepper, tuberose and jasmine to create an ultramodern signature scent.

Mugler “Alien Goddess” Eau de Parfum

Mugler
‘Alien Goddess’ Eau de Parfum
$123 USD
MuglerMugler 

Mugler‘s “Alien Goddess” Intense Eau de Parfum is a floral fragrance that amplifies alluring notes of Calabrian bergamot and jasmine with an infusion of bourbon vanilla scent to deliver a sensual and warm scent.

Hermès Eau de Basilic Pourpre 

Hèrmes
Hermès Eau de Basilic Pourpre
$179 USD
HèrmesHèrmes 

Hermès Parfums welcomes Hermès Eau de Basilic Pourpre. The fragrance is a tribute to purple basil, a sun-drenched aromatic that calls to mind conviviality and summer holidays.

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