Coco Gauff's New Balance Is All '90s
Dedicated to her role as a daughter, sister and role model.
Tennis superstar Coco Gauff partners with New Balance on a brand new silhouette dubbed the CG1. The model sees a throwback inspiration and vivid color story combining gold and fuchsia against stark black and white.
“The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1,” Coco Gauff stated in a release. “I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future! The Coco CG1 is a vintage-looking shoe with a modern twist, and I am so excited to get this in stores and see how people style it!”
Other design details include a FuelCell midsole and Energy Arc technology calibrated to Coco’s unique style of play.
Take a look at the model in the gallery above and look out for the collaboration to drop via NB August 26 ahead of the US Open for $170 USD.