Fashion

Why Do So Many of Us Still Not Shop Sustainably?

There’s three main reasons.

By
1,264 Hypes

Why Do So Many of Us Still Not Shop Sustainably?

There’s three main reasons.

Fast fashion is killing the planet and while sustainable shopping is most definitely on the rise, many of us still haven’t quite figured out how to do it successfully. Based on eBay‘s Shop for Change report, there are three main barriers to entry when it comes to shopping sustainably: a perception of high product costs, difficulty in spotting greenwashing and not enough education surrounding the matter.

According to eBay’s research, 42% of people believe that there are high costs associated with sustainable shopping and they’re not wrong – to an extent. However, a lot of consumers have an inaccurate perception of the costs altogether. Sustainable things seemingly ‘cost’ more because clothes aren’t actually that cheap to make and their prices are a more accurate reflection of how much it costs to make the item and sell it. Many of us are disillusioned with the prices because of fast fashion brands like Missguided, marketing their products at impossible costs and often at the expense of other people’s labor. Remember the company’s £1 GBP bikinis? Unsurprisingly, they cost far more than £1 GBP (approximately $1.26 USD) to make – especially when you’re paying the people who make them what they deserve to be paid.

Fast fashion and high-street labels have misled us for years and successfully set the wrong benchmark of what certain items should cost. Subconsciously or not, this leads many people to believe that their prices are how much items cost and that sustainable products are more expensive when in reality the prices of sustainable items are simply reflective of what it actually costs to make these clothes and what we should have been paying in the first place.

However, with so many of us now used to low-priced swimwear or a dress that’s maybe worth $20 USD at a push, it can be difficult to make that change and it’s not one that’s accessible for all. As with many things, it’s a lot easier to do if you can afford to do it and unfortunately – most of us can’t.

That said, more and more of us are beginning to move towards a happy medium, finding ourselves paying for products at their actual costs or simply buying less of them and less frequently. Plus, thanks to an increased offering of affordable slow fashion brands, the introduction of fashion rental and of course, secondhand clothing, we can begin to change the way we see sustainable fashion. No longer will we see it as unnecessarily expensive clothing made from bamboo that isn’t actually fashionable, but rather an accurate reflection of material costs, hard labor and time spent on creating original designs.

Read Full Article
Share this article

What to Read Next

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook
Fashion

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook

Titled “all tiny creatures are precious.”
1,300 Hypes

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume
Beauty

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume

Collaborating with CSM Student Tetsuo Lin to create a new future for fragrances.
1,678 Hypes

Girlfriend Collective Elevates Winter Wellness With Workout Essentials
Fashion

Girlfriend Collective Elevates Winter Wellness With Workout Essentials

Spanning comfy sports bras, leggings and more.
2,054 Hypes


Pandora Releases Action-Packed Jewelry Collection With Marvel
Fashion

Pandora Releases Action-Packed Jewelry Collection With Marvel

Do you believe in superheroes?
9,763 Hypes

Marine Serre and Vuarnet Drop Second Visionizer Collection
Fashion

Marine Serre and Vuarnet Drop Second Visionizer Collection

Using biodegradable materials.
2,073 Hypes

Depop Announces Depop Collaborators Project, Uniting Creatives Upon Circular Fashion
Fashion 

Depop Announces Depop Collaborators Project, Uniting Creatives Upon Circular Fashion

Five creatives and art/music collectives come together to inspire a brighter future in fashion.
1,178 Hypes

Shayne Oliver Unveils Anonymous Club
Fashion

Shayne Oliver Unveils Anonymous Club

The Hood by Air founder drops a futuristic collection.
1,235 Hypes

The Ultimate Guide To Refreshing Your Braids
Beauty

The Ultimate Guide To Refreshing Your Braids

Don’t forget your silk pillowcase, though.
1,199 Hypes

Keke Palmer Addresses Comparison With Zendaya Over Colorism
Entertainment

Keke Palmer Addresses Comparison With Zendaya Over Colorism

“I’m an incomparable talent,” says the ‘Nope’ actor.
3,740 Hypes

5 Signs Your Polyamorous Relationship Was Doomed From the Start
Sex & Dating

5 Signs Your Polyamorous Relationship Was Doomed From the Start

Everything you need to know.
10,525 Hypes

Tommy Hilfiger Launches Unisex Collection for Rent on Rotaro
Fashion

Tommy Hilfiger Launches Unisex Collection for Rent on Rotaro

Giving fans access to one-of-a-kind archive pieces.
1,422 Hypes

Lu Featherstone on the Art of Nudes, Pleasure and Not Giving a F-ck
Sex & Dating

Lu Featherstone on the Art of Nudes, Pleasure and Not Giving a F-ck

“Take your time with your pleasure.”
7,403 Hypes

Avoid Painful UTI's With This Simple Morning Ritual
Culture

Avoid Painful UTI's With This Simple Morning Ritual

How to do an at-home UTI treatment without antibiotics.
5,305 Hypes

Raf Simons Is Bringing SS23 to London Fashion Week For the First Time
Fashion

Raf Simons Is Bringing SS23 to London Fashion Week For the First Time

Joining the likes of JW Anderson, Burberry and Poster Girl.
1,117 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.